Magazine Review: The Saturday Evening Post 6/10/61 edited by Ben Hibbs
The Saturday Evening Post ran weekly from 1897-1963; after several format changes, it is now published six times a year. The Post was well known for its lavish illustrations and a combination of current event articles and short stories by popular writers. I got this issue from the month of my birth as an early birthday present. At the time, this magazine was printed in the broadsheet format, which is too large for my scanner–thus the truncated cover image showing only a part of Amos Spewell’s painting of tourists in Venice.
To entice potential customers at newsstands, the Post front-loaded the illustrations in spreads at the front of the magazine, and each of the articles and stories continued in the word-heavy back pages interspersed with a few cartoons. There were also many large illustrated advertisements–one for tampons is notable for not telling the reader what the product is, showing the product or saying what it’s used for exactly; if I didn’t know from the name of the product, I’d assume it’s some kind of skin cleanser or deodorant.
The Post was also known for having a staunchly conservative editorial stance, and this is on full display in an editorial expressing relief that leftist thought was vanishing from college campuses and conservatism was on the rise. “Of course, the battle isn’t over. Queer characters still appear on college campuses sponsored by ‘liberal’ groups.” Oh, if only they knew!
In the lively letters to the editor section, comments on an article about Bobby Darrin reveal changes in our pop culture, with people being shocked or pleased that he was willing to share personal opinions with the press even if they didn’t match the public’s desired stance. One letter writer asked why an article on “Presidents in Retirement” did not include FDR. The editor waggishly replies that the place that man retired to is not on the reporter’s regular beat. There’s also a couple of letters on segregation, responding negatively to a previous letter writer’s suggestion that since Southerners didn’t go to Northern states to demand segregation, Northerners should reciprocate about desegregation.
Let’s look at the contents.
“The White House Insiders” by Stewart Alsop is a look at President Kennedy’s political staffers (all men, all white-one had a black deputy) and how they helped him keep on top of what was happening in the country and the world. It goes into detail about JFK’s management style. The only top staff name most younger readers are likely to recognize is Arthur Schlesinger Jr., but Henry Kissinger is briefly mentioned as a second-stringer.
“Death of a Demon” by Rex Stout is part one of three of a Nero Wolfe mystery novella. The sedentary detective is briefly engaged by a woman who wants to show him the gun she will not use to shoot her husband. That’s…kind of suspicious, and when the husband turns up dead from a bullet wound, some questions are raised. Archie Goodwin, Wolfe’s leg man, is pretty sure the woman didn’t do it, but there are gaping holes in her story. It’s certainly an intriguing beginning! Happily, this story was included in Homicide Trinity by Rex Stout, which you can probably get through interlibrary loan.
“How the Doctors Saved Chicago’s Burned Children” by Alice Lake is a look at how St. Anne’s Hospital dealt with the victims of a fire at Our Lady of the Angels School in 1958. 95 people died immediately or in the aftermath, but this story concentrates on the survivors. Part of the credit for St. Anne’s quick and organized response goes to disaster preparedness they had undertaken after a fire some years before had caught the hospital unprepared for multiple victims. There are details of the treatment s used and updates on a couple of the survivors as of mid-1961. One of the treatments tried was using blood transfusions from recovering adult burn victims in the hope that their blood had antigens against “burn toxin.” (From the little I could find, research into this treatment has shown scant evidence of effectiveness.) For more on the fire, see https://en.wikipedia.org/wiki/Our_Lady_of_the_Angels_School_fire
“Handsome Samaritan” by Phyllis Duganne is a story about an airline pilot driving to vacation in Florida when he stops to help some stranded motorists. One of them is a very pretty woman, but he’s supposed to be meeting his fiancee. The pilot comes to realize he is much more compatible with this new woman who is more interested in who he is than who she can make him become. I found this story uncomfortable, and skimmed to the end.
“The Poacher” by Gene Coghlan, set in Depression-era North Dakota, has two brothers growing up on an isolated farm, and using traps to earn a little pocket money. One brother is laid up with a broken leg, and the protagonist takes advantage of this to claim that a fur animal was caught in one of his traps, rather than his brother’s. Presumably he learned a valuable lesson about life, but the conclusion pages are missing from my copy. Unfortunately, Mr. Coghlan doesn’t seem to have any books in print.
“The Case of the Comical Banker” by Harold H. Martin, profiles Mills Bee Lane, Jr., then president of the Citizens & Southern National Bank in Atlanta, Georgia. Known for a jovial style (unlike the stuffy conservatism usually associated with bankers of the period), his business acumen turned the C&S into the largest bank in the South. You may be more familiar with his nephew, Mills Bee Lane III, who became a famous boxing referee and TV judge. Lane, Jr. was credited in the article for jumpstarting tobacco farming in the Atlanta area when cotton took a dive in the market.
“The Meaning of the Eichmann Trial” by T.S. Matthews was published about halfway through the war crimes trial of Adolf Eichmann. (He was found guilty and hanged.) The article talks a lot about the trial conditions and the thoroughness of the Israeli court system. “Israel means to show the world that, in the British phrase, ‘justice is not only done but seen to have been done.” It also talks about the character of Israel as a country, and its people. The trial took place in a newly built suburb of Jerusalem, because at that time the Old City was in the hands of Jordan. This is a very moving article, and I think the best in the issue.
“Cop with Camera Eyes” by Thomas Walsh features a police detective with “photographic memory”, if he sees something, and it’s important to him at a later time, he will remember it clearly. It triggers when he notices the same person in the crowd three times during a date he’s having with his new neighbor. After safely returning his date home, The cop ambushes this tail. Surprise! It’s a federal agent! Seems the attractive foreign lady is suspected of being a Communist spy. Reluctantly, the cop agrees to keep an eye on the girl he has come to adore, but then she vanishes–and for the first time, the cop’s memory fails him at a critical moment. Can he crack the case before innocents are killed? It’s a pretty good story; I don’t know if it’s ever been reprinted, but Mr. Walsh’s Nightmare in Manhattan is considered a superior mystery novel and that you can find.
“Is Nature Getting Neurotic?” by Corey Ford is a humor piece about how over-complicated gardening and landscaping have become, requiring the homeowner to employ multiple specialists and expensive treatments just to keep the lawn alive.
“In the Best Interest of the Service” by Walt Grove takes us inside an Air Force base. A major must make a difficult decision because of the need for unit cohesiveness. A rescue chopper pilot is being accused of cowardice by one of his crew members. This is complicated by the officer being a Negro, and the crew member being a white man from the Deep South and the type of person who nowadays would be decrying “political correctness.” He doesn’t mean any harm by the N-word, he claims, so why shouldn’t he use it? But that does raise the stink of possible racism. Oh, and the chopper pilot is the major’s best friend on the base, so there may be the question of favoritism. Who will be getting transferred out? The resolution to the situation may be a little too convenient, but is satisfying, and inspires the major to take some steps in his personal life he’s put off too long. Mr. Grove wrote several action books about pilots, but it doesn’t appear any are currently in print.
“Comeback of the Giant Turtle” by Bern Keating is about efforts to increase the population of the green sea turtle (so called because of its distinctive green fat deposits inside the shell) in the Caribbean. Despite these and other preservation efforts, the green sea turtle remains an endangered species.
And finally, “The Big Swindle” by Clarence Budington Kelland is part 5 of 6. Twins Pet and Pete Du Chillon have finally come of age, and are attempting to make sense of what their guardian, Mortimer Norton, has done with the family company. It seems all sorts of shady shenanigans have been going on! The twins have some sort of scheme to expose the truth, involving a phony foreign prince and double-bluffing the man who runs security for Du Chillon Industries. This installment suffers from coming in the middle of the story, but I think it’s also a pretty bad story. Pet and Pete, as well as their beloved grandmother, are the sort of people who the author tries hard to convince us are very witty, but come off snide instead. The funniest bit for me was one of the supporting characters denying the possibility of a “twins threesome” in such a way as to make me think he’s thought waay too much about the topic (and also never mentioning sex because this is a family magazine.) Mr. Kelland is largely forgotten, but once was popular enough that Harlan Ellison called him out by name for lowering the tastes of the American public.
There’s also short poems (amusing but forgettable), jokes and cartoons.
This was a fun look back at a moment in time just before I was born. Copies of the Post in bad condition can be found relatively cheaply; issues in excellent condition, or with stories by top authors, will set you back considerably more money. Also, you can visit the website of the current magazine: http://www.saturdayeveningpost.com/
RE Your Saturday Evening Post review: I think Mr. Ellison was overly harsh concerning Clarence Budington Kelland. The man may have been a hack, but the public loved him. Blame the public for low standards, not the author who was savvy enough to meet those primitive needs. Mr. Kelland wrote over 200 short stories and some 60 novels, and 30 of them were made into movies. Most famous is probably Mr. Deeds Goes to Town (starring Gary Cooper).
Mr. Ellison is kind of known for going over the top in his opinions, yes. Ooh, Mr. Deeds, need to put that on my rewatch list.
What a wonderful Birthday gift…..and thank you for sharing. So interesting to look back and see how society has changed.
Thanks for stopping by!
How special of a birthday gift for you!!! Certainly got a kick out of hearing about the large ads not explaining what they were. Funny how things have drastically changed. So cool for you to take a look back in time!
Sort of like the TV ads that have a story for 59 seconds that leave you guessing and then flash the name of the product up. Oh, that was supposed to be an insurance ad?
What a perfect birthday gift for you – such a great time capsule! The copy with Camera Eyes sounds interesting – and it would be interesting to read about the Eichman trial while it is still taking place. Some things are forever changed, some things never change!
The trick with saving news articles is knowing what will still resonate years later, and what is just a passing event that is forgotten within the decade.
Wow! What a long time span for a magazine. So many of their images and covers are so iconic as to be framed in offices and homes still today. Happy birthday, Scott!
Norman Rockwell is the most famous of the cover artists, but he had already moved on by the time this issue was printed.
Norman Rockwell hadn’t quite “moved on” in 1961. He did Saturday Evening Post covers from 1916 to 1963.
As a Canadian, I am fleetingly aware of the Sat. Evening Post so this was a real treat to read. Such a variety of info! I’m thrilled to learn that it is still being published 6 times a year.
A good gift for someone who enjoys magazines, I am thinking.